DESIGN STRATEGY, AI, CULTURAL ANALYSIS
Imagining Food Futures
Reimagining the farm to table process through cultural analysis and journey mapping
My Role
User Research and Analysis, Design Strategy, AI, Cultural Analysis, Journey Mapping
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Team
Kendall Arata, Audrey Bowen
Tools
Figma
Chat GPT
Midjourney
Duration
2 weeks
Goal
Our goal was to redefine the farm to table process in American communities by analyzing the food pipeline before and after COVID 19. We approached the problem from a holistic point of view, taking social, economic, environmental, infrastructure, and health factors into consideration both before and after COVID. We also mapped out the food journey to define the emergent archetype and define possible food futures.
Analyzing Food Futures
To start, Audrey and I divided up various social, economic, health, infrastructure, and environmental factors related to the emergence of outdoor dining both before and after COVID 19.
Social factors contributing to outdoor dining
Economic factors contributing to outdoor dining
Environmental factors contributing to outdoor dining
Infrastructure factors contributing to outdoor dining
Health factors contributing to outdoor dining
Food Journey
Our goal was to redefine the farm to table process in American communities by analyzing the food pipeline before and after COVID 19. We approached the problem from a holistic point of view, taking social, economic, environmental, infrastructure, and health factors into consideration both before and after COVID. We also mapped out the food journey to define the emergent archetype and define possible food futures.
