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DESIGN STRATEGY, AI, CULTURAL ANALYSIS

Imagining Food Futures

Reimagining the farm to table process through cultural analysis and journey mapping

food truck with healthy food and communi

My Role

User Research and Analysis, Design Strategy, AI, Cultural Analysis, Journey Mapping

Team

Kendall Arata, Audrey Bowen

Tools

Figma

Chat GPT

Midjourney

Duration

2 weeks

Goal

Our goal was to redefine the farm to table process in American communities by analyzing the food pipeline before and after COVID 19. We approached the problem from a holistic point of view, taking social, economic, environmental, infrastructure, and health factors into consideration both before and after COVID. We also mapped out the food journey to define the emergent archetype and define possible food futures. 

Analyzing Food Futures

To start, Audrey and I divided up various social, economic, health, infrastructure, and environmental factors related to the emergence of outdoor dining both before and after COVID 19. 

Social factors contributing to outdoor dining

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SocialNow.png

Economic factors contributing to outdoor dining

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Economicnow.png

Environmental factors contributing to outdoor dining

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environmentalnow.png

Infrastructure factors contributing to outdoor dining

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infranow.png

Health factors contributing to outdoor dining

health19.png
healthnow.png

Food Journey

Our goal was to redefine the farm to table process in American communities by analyzing the food pipeline before and after COVID 19. We approached the problem from a holistic point of view, taking social, economic, environmental, infrastructure, and health factors into consideration both before and after COVID. We also mapped out the food journey to define the emergent archetype and define possible food futures. 

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